Fjällräven: equipment for your next route?

Fjällräven (343 articles)

Women's Expedition Mid Winter Jacket Women's Övik Knit Roller Neck Sweater Women's HC Hydratic Trail Jacke High Coast 22 Duffel Men's Övik Rib Sweater Kajka 75 Backpack Färden Duffel 50 Travel Bag Women's Expedition Down Lite Jacket Men's Singi Heavy Flannel Shirt Women's 1960 Logo Long Sleeve Men's Reporter Lite Vest Men's Övik Round-Neck Pullover Men's Vardag Lite Padded Jacket Women's Snow Jacket High Coast Wind Cap Women's Keb Eco-Shell Jacket Men's Vidda Pro Pants Men's Övik Knit Sweater Women's Vardag Lite Fleece Sweater Men's Övik Fleece Half Zip Sweater Men's Fjällglim Shirt Bergtagen 38 Backpack Women's Övik Heavy Flannel Blouse 1960 Logo Beanie Men's Canada Shirt Skule 28 Backpack Men's Övik Lite Fleece Jacket Women's Övik Flannel Blouse Women's Expedition X-Lätt Jacket Kånken Toiletry Bag Women's Greenland Winter Jacket High Coast Bag Men's Expedition Pack Down Jacket Kånken Rainbow Backpack Men's Keb Jacket Men's Greenland Down Liner Vest Greenland Top Backpack Men's Övik Lite Padded Shirt Women's Övik Lite Fleece Vest Övik Knit Hat Men's Abisko Lite Fleece Half Zip Pullover Women's Abisko 6" Shorts Tights Women's Abisko Short Tights Abisko Sun Hat Women's Övik Travel Blouse Långtradarkeps Cap Kajka 55 Backpack Abisko Lite Wool Cap

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.