High Coast Bag High Coast 24 Backpack Kånken Wash Bag Kanken High Coast 24 Ulvö Medium Waistpack Kånken Hip Bag Men's Expedition Pack Down Jacket Women's Keb Trousers Men's Expedition Down Jacket Men's Skogsö Jacket Kånken Bottle Backpack Kånken Toiletry Bag Kajka 100 Backpack Abisko 16 Backpack Vardag Bag Women's Abisko Midsummer Shorts Färden Wash Bag 1960 Lite Logo Cap Fjällräven Wool Socks Snow Cap Passport Wallet High Coast Totepack Ulvö Large Waistpack High Coast 36 Duffel High Coast Bag Men's Expedition X-Lätt Vest Kanken Mini Men's Keb Fleece Hoodie Jacket Pocket Shoulder Bag Totepack No.1 Men's Keb Eco-Shell Jacket Kajka 65 Backpack Men's Övik Half Zip Knit Women's Karla Lite Jacket Skule 20 Backpack Women's Nature T-shirt Women's Vardag Dungaree Trousers Women's Vardag Hydratic Anorak Vardag 30 Travel Bag Men's Fjällräven Heavy Classic T-shirt Women's Övik Fleece Hoody Women's High Coast Relaxed Shorts Kajka 85 Backpack Men's Keb Touring Down Jacket Färden Duffel 80 Travel Bag Women's Övik Twill Blouse Hoja Drybag 3.5L Bike Bag

Fjällräven (377 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.